TikTok Unboxed: E-Commerce and Retail

  • Jul 15, 2021
  • Time: 03:00 PM - 04:00 PM (GMT+8)

E-commerce and Retail in Southeast Asia have seen an incredible 63% year-over-year growth. The unprecedented pandemic has accelerated consumer behaviour changes and posed new challenges for marketers. Product discovery, comparison, purchase, and review are happening in a new online & offline ecosystem.

“#TikTok Made Me Buy It” has unlocked over 2.5B views. The TikTok community is eager to shop-and-tell. Join us to uncover how to build your brand as the viral beloved brand in the community and sell out products. We will also share strategies and best practices that your brand can adopt to drive strong results in the upcoming mega sales season.


  • Deep dive into the latest E-commerce and Retail trends across Southeast Asia
  • Learn more about the vibrant TikTok community and how they come together to create viral shopping movements like #TikTokMadeMeBuyIt
  • Get the 4-step guide to plan your campaigns for success on TikTok
  • How to create authentic and engaging content on TikTok with the help of TikTok content creators
  • See how Ecommerce & Retail brands leveraged TikTok's solutions to own their mega sale moment on the platform

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