TikTok Unboxed: Education

  • Jun 23, 2021
  • Time: 03:00 PM - 04:00 PM (GMT+8)

One year into the COVID-19 pandemic, 1.5 billion students have been affected by school and university closures. There has been a significant surge in usage for language apps, virtual tutoring, and remote higher education programs too. This is shaping the future of education.
Today, hundreds of millions of TikTok users worldwide use the app to share knowledge and get inspired. Education-related hashtags has billions of views, e.g., #EduTok (130B video views) and #LearnOnTikTok (108B vv).
Join us for an exciting time to take a closer look at the new generation of educators and learners — who they are, how they behave, and what they expect from education brands.

Agenda:

[03:00 - 03:10] Deep dive into the latest trends in Education across Southeast Asia

[03:10 - 03:20] The TikTok opportunity: uncover audience and category insights

[03:20 - 03:30] 4-Step strategy guide on TikTok for education brands

[03:30 - 03:50] Panel Discussion with Education brands clients

[03:50 - 04:00] Case studies and creative best practices

Video Playback

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